April 23rd, 2010 Posted in Food Photography, product photography | No Comments »
Earlier this month the studio was all about cupcakes from Gigi’s. The smell in the studio has been sa-weet!
After spending a couple of days processing the images, I’m quite pleased with the results. It’s so nice when a shoot goes well. Additionally, having great equipment, super nice client and reasonable schedule makes the food photography formula work, too.
I’ve been shooting with the PhaseOne P40+ digital back and it makes for such nice pixels. Almost 40 megapixels to be exact, almost. In case you don’t know, it’s a medium format camera setup. I’m using the PhaseOne back on a 555 ELD Hasselblad camera body. My lens of choice is usually a 120mm macro.
I thought it be fun to show you a couple details from one of the 31 cupcakes we shot.
This is the full image (scaled down for web resolution) of Gigi’s Chocolate Sundae Cupcake. Processed, color balanced and a little retouching.

This is just a cropped detail of the full image. Doesn’t this look yummy! It might look like ice cream but it’s frosting. Yummy frosting … so I hear.

This is a 1 to 1 detail to show exactly how clean the pixels are at capture.

Confession: While I didn’t eat any food ‘off’ the set (you know my rule), I did find the opportunity to taste a few of the cupcakes that didn’t make it to set. You gotta hate it when one falls over and wrecks it’s appearance and just has to be eaten. Such is the life of a food photographer.
- Kyle