We recently worked with a soft serve client to update their photography for their sixty locations here in the US and overseas. Prior to our actual shoot we spent a little time doing some preliminary testing where we work with the product, various lighting, a few compositions and some basic art direction. Making, or even [...]
Last week I had a couple days set aside to do some testing in the studio. Testing days are laid back, but being the Type-A that I am I still have an agenda to accomplish … with the luxury of being on my own schedule. Last week’s agenda? Testing a fake ice cream recipe. There’s [...]
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